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Money is Feminine



"I learned that when it comes to money, no matter how much you love someone, trust someone, keep at least half of everything you make, and invest it." Lauren Hutton, one of the first Supermodels and still working at 76.


What is more feminine than a Dream and a Plan. We head our households making a hundred informed decisions everyday many involving money. Yet, I find a hurdle to women achieving financial independence is getting them to realize money is feminine.

Women have amassed 40% of global wealth yet the majority of us still do not feel in control of our lives. Due to our crazy schedules, often our management of money stops when we receive the paycheck. We outsource it to partners or ignore it to gain back time in our week. That is a delay tactic not a solution.

Why should we take the time to participate in the management of our money?

  • Money is as important as nutrition and exercise to our well-being. Working at an uninspiring job to pay bills is often a result of money un-management. It will be the same when you are 70 unless you make a change.

  • Money is not power but it is empowerment. It is a tool to help us achieve the goals we set for ourselves.

  • Money funds our most precious Asset of all - Time. Time is what we want. Time with friends and children. Time on work that matters. Time exhausting our bodies in sport and getting rest. Time for adventure. You won't get more Time but you can decide how to spend it well.

  • Money management is not about trying to become rich. It is about becoming fulfilled. We use frugality and the wise use of money to help us stay focused on the things that matter, kinda like blinders on a horse to help it win a race.


Why do we ignore our finances?

Oh yeah, money is stodgy, intimidating, time consuming and of course...boring.

AfireFi believes a world where women show up with their full potential is a more balanced place.


So, to help the world to evolve, we have removed your excuses by carefully designing a fresh life-design and financial management tool.

We put it online so you can begin without the need to sit down with a money manager.

We engineered it so that 20 minutes a week keeps you evolving.

We include life-design concepts like dream prototyping, journaling and visioning. We de-mystify finance with quick tips as you go or direct access to a guided experience.

We use your Time to establish plans for your money.

We include art to make it beautiful

No bots. Support is provided by humans.

We made it affordable. Financial planners can charge more than $1000/year and life-design courses are $500-$2500. We designed it with the ability to charge much less.

"You cannot have liberation without (financial literacy)" Reese Witherspoon.

Financial planning aids spontaneity. Serendipity is that magic that happens when you have the confidence and means to jump at the right opportunities.


You are already a leader of your household. You will be astonished at what you can achieve when you take charge of your time and money. AfireFi is for women choosing to live their best life for a better balanced world. Will you join us?

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The unique online life & financial design platform 

for women choosing to lead their best life 

for a better balanced world.

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 Credits:  AFIREFI LLC    Content: Afirefi llc.  |    Editorial: DPM    App: motionstatic & G2i  | Layout: Designers Coast | Original Illustrations: Coast Creative

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