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Our story

Mission Statement
Making money wellness a fun, stylish and more feminine experience to reduce financial stress and create space for proactive decisions to help establish a more balanced world.

I have been an investor since I took my first job on Wall Street at 20. Understanding the world of finances and the challenges most people have with their finances I took all of my knowledge and created AFIREFI. A guided app in which you can learn organically about finances through your own financial situation.


We take the stuffiness and the frustration you might be experiencing about your finances. 

Money is a tool and a boundary that can be used for a better life and a better world. For me, managing my daily spend is not about denial but about choice. Investing well takes care of my future. 


Money is a pillar of your wellbeing. If you take care of your finances, it can care for you. I recommend finding something that resonates for you, even if it's not us. 

Have questions? I'm just an email or message away!

Patricia graduated from NYU's Stern School of Business with a degree in Finance/International Business. Holding her Series 7 and Series 63, she worked on the international equity market trading floor of Cazenove, UBS, Donaldson Lufkin Jenrette, Credit Suisse, and Lazard Frere in direct contact with the firm's Trading and Corporate finance departments. Her clients included large retirement institutions and hedge funds. Since leaving the markets she has maintained her own portfolio of securities and property.

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