exerpts from discussions with other people, like you, looking to secure their financial future.


If if was 1990, I would have chosen Disney. Back then, they had the bonus of physical certificates with Disney illustrations on them. Digitalization aside, ideas for my daughters portfoliocome from the same discipline...I watch and listen to how she and her friends are interacting with the world. In recent past for instance, her portfolio has included shares of Netflix. Although we hold shares for the long term for her, we are always keeping an eye out for new ideas. Roblox has played nanny to my sanity this year so Im looking forward to their IPO in March. She is all about Pinterest for craft ideas and it was a great joy and education when I let her push the Purchase button on my YouInvest trade account.

Let me be crystal clear - this is not a stock recommendation newsletter. It is a think piece to get you to realize the advantage of the 18-20 year investment horizon you have from when a child is born until they may need some cash for school, to start a business or buy a place to live. That 20 year time horizon gives you room to take on more risk than say if you needed the money next year. If your kid was glued to Netflix around 2002 and you had bought $100 worth of stock, 19 years later those shares would be worth about $55,000.

If you do buy shares, have a discipline that makes sense for you and only invest what you can lose. You can keep it simple and buy shares in one of Warren Buffets favorite tools for individual investors, index funds - they usually charge only .5% and simply track the overriding market. The S&P historical annual gains are 10%. Pretty good return for doing nothing but hitting a few keystrokes on the computer. Past gains of course do not predict future returns.

My own discipline involves purchasing an initial $1000 worth of shares in something that has grabbed my daughters attention. This amount is enough to make us accountable but if we lose it, it won't effect the quality of our lives now or in the future. I then begin to look at 20 pre-determined metrics of a company that matter to me to decide if its a keeper. Investing in the community around my daughter and pop culture helps me look at the world from a different angle and a soft intro for her to savings and business. There are no guarantees but if I'm lucky, it will also give her some extra cash.



How to be important in Pop culture

Pop unites us…pop-culture, pop-music, pop-art, pop-up. Simple and light-hearted, “pop” represents what we are going thru and the changes currently taking place in a society. What starts as “pop” can turn “classic”. Claude Monet, the painter whose birthday I share, was considered radical and modern in the 1870’s. Realism didn’t interest him as much as the dynamic play of light on an object and the story it was able to tell. He was among the first to give the artist a voice in the pieces they created. Ideas spread slowly in the time before auto and air travel were a norm. The challenge in our era is remaining clear, focused and disciplined enough to cultivate our talents and be part of pop culture in an authentic way. It's easier than ever to be follower. Being leaders of our lives takes more savvy. It requires harnessing the detail of how we spend our Time and Money. It is bold to create clear boundaries and focus our energy on the things which mean something to us. As vaccinations begin to roll out, before busy-ness and business become one and the same again, schedules need to be refreshed and new budgets created to fund them It is our responsibility and ours alone to achieve our dreams and be an effective part of pop culture. pic..my daughter and I in front of "Waterlillies" at the MOMA, NYC 2017


I like ease.

Robinhood's "no" cost platform is a marketing marvel but day trading still seems like way too much work for me.

Also, day-trading usually relies on past events. I'm a Scorpio. I'm all about change. Day trading looks for patterns in trading on a daily basis and then tries to emulate or beat those patterns.

I prefer to observe the world and keep an eye out for companies which are doing things that change the status quo. WIX, for instance, is the website platform which hosts Afirefi. Its' share price has run from $100 to $300 over the past 2 years. It turns out many other people were launching their passion projects too.

Each idea gets put through my own 30-minute screening process. Once I buy, I let the management run their company and I go on about my life. When I needed money to help fund our home, take a year off to spend more time with my mother or fund AfireFi, I cashed in gains.

The gains are not guaranteed and I am always surprised and grateful when they have been there. I use money I can lose.

Consider being an investor. It expands your outlook and builds on your ability to assess and take risks in your business and life. You can still use Robinhood to buy the shares.

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